Get Your Game in Front of the Right Operators
Your finished game needs visibility among operators and players who appreciate your style. Connect with complementary titles through our network and coordinate campaigns that benefit everyone involved.
Back to HomeWhat Cross-Promotion Delivers
Access to Established Networks
Your game gets introduced to operators who already trust our network partners. Rather than cold-calling locations yourself, you're reaching operators through developers they already work with. This warm introduction makes a significant difference in response rates.
Coordinated Campaign Timing
We handle the scheduling and coordination between multiple games promoting each other. You won't waste time negotiating individual partnerships or managing conflicting timelines. Everything runs smoothly because someone's managing the overall strategy.
Performance Data That Matters
You'll see which promotional approaches actually drive operator interest and player engagement. The analytics show real metrics about campaign reach and response rates, helping you understand what works for your specific game type.
Strategic Partner Matching
We identify which games make sense as cross-promotion partners based on audience overlap and complementary styles. You're paired with titles where the promotion benefits both parties rather than competing for the same limited operator attention.
You'll reach operators through trusted channels rather than hoping your emails don't end up in spam folders. The network effect means your game gets considered alongside titles that operators already value.
The Marketing Challenge for Arcade Games
Operators Are Flooded With Pitches
Location operators receive dozens of game pitches monthly. Your emails compete with established publishers, other independents, and their existing relationships. Without a way to stand out or a trusted introduction, even excellent games get ignored in the noise.
Building Relationships Takes Time You Don't Have
Establishing trust with operators requires attending industry events, demonstrating reliability over multiple interactions, and proving your game performs. This relationship-building takes years, but your game needs placements now to generate revenue and validate the concept.
Marketing Budgets That Don't Make Sense
Traditional advertising costs more than most indie arcade games can justify. You need targeted visibility among a specific audience of operators and arcade enthusiasts, not broad exposure to people who'll never visit an arcade.
No Clear Path to Distribution
Finding the operators who'd actually be interested in your game type feels like throwing darts blindfolded. Some locations focus on fighting games, others want family content, and you're wasting effort pitching to the wrong audiences because you don't have market intelligence.
These aren't problems you solve by working harder on your marketing. You need actual connections to the people making placement decisions, and building those connections from scratch wastes the time you should spend on game development.
How Our Network Creates Visibility
Strategic Partner Identification
We analyze our network of 430+ arcade developers to identify games with complementary audiences. If you've made a stealth game, we connect you with developers whose puzzle or strategy games attract similar player types. The goal is finding genuine synergies rather than random pairings.
Our database tracks game styles, target demographics, price points, and operator feedback. This lets us match you with partners where cross-promotion actually makes sense for both parties and the operators considering your games.
Coordinated Campaign Development
Once we've identified good partners, we coordinate the promotional timing and messaging. This includes scheduling announcements so they don't conflict, creating promotional assets that highlight the complementary nature of paired games, and managing the communication flow to operators.
You provide your game materials and approve the promotional approach. We handle the coordination work - making sure all parties agree on timing, tracking who's contacted which operators, and ensuring nobody accidentally undermines the others' efforts.
Operator Network Access
Our network includes 180+ location operators who've expressed interest in hearing about new titles. These aren't cold contacts - they're people who've specifically joined the network to learn about games fitting their location profiles.
When your game gets promoted through the network, it reaches operators already predisposed to consider new titles. You're not interrupting their day with unsolicited pitches; you're providing information they've indicated they want.
In-Game Cross-Promotion Integration
For games where it makes sense, we facilitate in-game advertising integration. This might be attract mode mentions, bonus content referencing partner games, or bundle package creation where operators get promotional deals for installing complementary titles together.
The integration is designed to feel natural rather than intrusive. Players seeing your partner's game mentioned in your attract mode are more likely to try it when they encounter it, creating genuine value for the operators running both titles.
Performance Tracking and Analytics
We track campaign performance using metrics that matter: operator inquiries, demo requests, actual placements, and early revenue data from locations that adopted promoted games. You see which promotional approaches generated real interest versus which just consumed time.
The analytics also show player overlap between partner games. If players who enjoy your stealth game also frequently play your partner's puzzle title, that validates the audience match and helps refine future promotional pairing decisions.
Working With the Cross-Promotion Network
Initial Assessment and Network Matching
We start by understanding your game's style, target audience, and current market position. What makes it unique? Who's the ideal operator for this type of game? Where have you already achieved placements, if any?
Within the first week, you'll receive a list of potential partner games we think make sense for cross-promotion. You'll review their game descriptions and see why we think the audience overlap exists. We don't move forward until you're comfortable with the pairings.
Campaign Planning Phase
Once partners are confirmed, we develop the promotional strategy. This includes timing (when campaigns run), messaging (how games are positioned together), and distribution channels (which operators receive which information).
You'll provide promotional materials - screenshots, gameplay videos, key selling points, pricing information. We create the campaign framework showing how these materials get used and who sees them when. You approve everything before distribution begins.
Campaign Execution and Operator Outreach
We manage the actual operator contact - sending coordinated emails to relevant network members, posting in operator discussion groups, and facilitating introductions between you and interested locations. You handle the follow-up conversations when operators reach out directly.
Throughout the campaign, you'll receive weekly updates showing how many operators engaged with the materials, which ones requested more information, and any feedback they provided about your game or the promotional approach.
Analytics and Performance Review
After each campaign cycle (typically 4-6 weeks), we provide detailed analytics showing campaign performance. This includes operator response rates, geographic distribution of interest, questions or concerns that came up repeatedly, and comparison to similar campaigns we've run.
You'll see which promotional messages resonated and which fell flat. This information helps refine future campaigns and gives you insight into how operators perceive your game versus how you're positioning it.
Ongoing Network Participation
The service includes membership in the developer network, meaning other developers can approach you about cross-promoting their games with yours. We facilitate these conversations but let you decide which partnerships make sense for your title.
You'll also receive monthly network updates showing new games joining, operator feedback trends, and emerging opportunities for promotional partnerships. Staying connected to the network provides ongoing value beyond individual campaigns.
Investment and What's Included
Six-Month Network Campaign
Campaign Services
- Strategic partner matching with 3-5 games
- 2-3 coordinated promotional campaigns
- Direct operator network distribution
- Campaign coordination and timing management
- Promotional asset integration assistance
- Bundle package creation for operators
Network Access & Analytics
- Access to 430+ developer network
- Reach to 180+ location operators
- Weekly performance reports during campaigns
- Operator response tracking and analytics
- Monthly network trend updates
- Campaign effectiveness analysis
Why This Investment Makes Sense
The price reflects access to relationships that took years to build. You're essentially renting our network connections rather than spending those years building your own operator relationships from scratch.
Consider the alternative: paying for booth space at industry events costs similar amounts but reaches fewer decision-makers and provides no follow-up coordination. Network promotion puts your game directly in front of operators who can actually place it.
The six-month term allows multiple campaign cycles with different messaging approaches. First campaigns test operator response, later campaigns incorporate that feedback to improve effectiveness.
Payment terms: 50% at campaign start, 50% at three-month mark. This spreads the investment and ensures we're delivering value before the final payment.
How We Measure Campaign Success
Metrics We Track
- • Operator email open and engagement rates
- • Direct inquiries from location operators
- • Demo unit requests and location trials
- • Actual placements resulting from campaigns
- • Geographic distribution of operator interest
- • Player overlap data between promoted games
What Success Looks Like
Successful campaigns typically generate 15-30 operator inquiries per promotional cycle. Not all inquiries convert to placements immediately - operators often watch a game for months before committing - but the inquiries represent genuine interest.
We track which operators respond to campaigns and follow up with them in future cycles. Building recognition through repeated exposure often matters more than any single campaign generating immediate placements.
The analytics show you exactly where interest exists geographically. If operators in specific regions repeatedly engage with your game, that tells you where to focus follow-up efforts and potentially attend local industry events.
Campaign Timeline
Month 1: Network assessment, partner identification, campaign planning. Initial outreach to confirmed partners about collaboration.
Months 2-3: First campaign cycle execution. Operator outreach, response tracking, follow-up coordination. Initial analytics review.
Months 4-5: Second campaign cycle incorporating feedback from first round. Refined messaging, potentially different operator segments.
Month 6: Final campaign cycle and comprehensive performance analysis. Recommendations for future promotional strategy.
Realistic Expectations
Cross-promotion builds awareness and generates interest. It doesn't guarantee specific placement numbers because operators make decisions based on their location needs, current lineup, and budget constraints beyond our control.
What you can expect: your game reaching operators who wouldn't have heard about it otherwise, introductions to developers who might become long-term collaboration partners, and data showing how operators perceive your game.
The network effect compounds over time. Operators who see your game mentioned in multiple campaigns become familiar with it even if they don't immediately place it. That recognition matters when they're eventually ready to add new titles.
How We Protect Your Investment
Partner Approval Before Campaign Launch
You review and approve all promotional partners before we proceed. If the suggested pairings don't make sense for your game or target audience, we find different matches. The partnerships need to benefit everyone involved.
Transparent Performance Reporting
Weekly reports show exactly what's happening with your campaigns - which operators engaged, what questions they asked, any concerns they raised. You're not operating blind hoping the promotion is working.
Free Initial Network Assessment
Before you commit, we'll provide a 30-minute consultation reviewing your game and assessing whether our network includes appropriate partners and operators. If your game type doesn't match our network strengths, we'll tell you rather than taking your money.
Campaign Strategy Adjustments
If initial campaign approaches aren't generating expected engagement, we adjust the strategy for subsequent cycles. The six-month term allows testing different messaging and targeting approaches based on actual response data.
Honest Assessment of Fit
Some games work better in the cross-promotion model than others. If your game is highly niche or targets very specific operator types not well-represented in our network, we'll explain this during assessment rather than promising results we can't deliver.
Getting Started With Network Promotion
Submit Your Game Information
Contact us with details about your arcade game - genre, target audience, current placement status, and what makes it distinctive. Include any promotional materials you've already created (videos, screenshots, operator pitch documents).
Free Network Fit Assessment
We'll schedule a 30-minute call to discuss whether our network is a good match for your game. We'll explain which network segments might be interested, identify potential promotional partners, and give honest feedback about expected results.
Review Campaign Proposal
If the network fit makes sense, you'll receive a detailed proposal showing suggested partners, campaign timeline, promotional approach, and expected activities. Review everything and ask questions about anything unclear before committing.
Launch Campaign
Once you approve the approach, we begin partner coordination and campaign planning. You'll receive weekly updates throughout the six-month period showing campaign progress, operator responses, and any adjustments we're making based on performance data.
The assessment helps determine whether network promotion makes sense for your specific game and current market position. It's an evaluation, not a sales presentation.
Get Your Game Noticed
Your finished game needs visibility among operators who'll actually place it. Let's discuss whether our network can help reach the right decision-makers for your specific title.
Join the NetworkFree 30-minute assessment • No obligations • Honest network fit evaluation
Explore Other Development Options
We offer development services to complement your promotional efforts.
Stealth Arcade Game Development
Professional development of stealth mechanics adapted for arcade play. We create tension-building gameplay with visibility systems, patrol patterns, and risk-reward decisions that keep players engaged.
Arcade Hardware Prototyping
Custom controllers and cabinet modifications built to survive commercial arcade environments. Comprehensive durability testing and complete documentation for manufacturing and maintenance.